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Yvon
Project type
Floor Mural
Date
2022
Location
Montréal
Process
In September 2022, Yvon Chouinard, founder of Patagonia, "donated" his company to the planet. Sensitive to this issue, TitiMcCoy celebrated this moment with the Montreal urban art community during a jam at Entrepôt 77 by creating this three-colour mural on the floor.
More on this topic: https://www.patagonia.com/ownership/
Picture below: TitiMcCoy with his mentor, Eberhard Froehlich, from the Montreal Academy of Fine Arts.
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